I became a full-time Internet Marketer at around the same time as my father in law got his real estate license, so I’ve always had a special interest in looking at real estate from an Internet Marketing or SEO standpoint. As it turns out, real estate is one of the most lucrative niches on the Internet; these two are incredibly compatible and realtors have been cashing in on the Internet for years. But if you are a realtor trying to establish an online presence in real estate, there is certainly a very thin line between success and failure. In this article, I’m going to talk about something that especially hurts real estate websites that most realtors and even webmasters usually do not consider.
I’m talking about images. The tricky part here is, images are very important to a realtor’s website because they obviously need to put their properties on display, but from an SEO perspective, it’s good to have a light amount of image content on your website, but having too many images can drastically hurt your website’s ranking. That’s because images take a lot longer to load than text, and “page load speed” is one of the top 5 factors towards your website’s ranking. Do you see what I’m getting at now?
Fortunately, there is a way to solve the problem, and it will make both website owners and search engines happy. Rapid Ranker is a product that will make your website faster, even if you have images that you cannot part with. If you install Rapid Ranker, let it scan your website, and take the recommended steps, you will definitely see an increase in your website’s ranking and with an increased ranking, it’s inevitable your traffic will increase as well.
Rapid Ranker works its magic on images by examining their current format and file size and then telling you how to significantly reduce the file size without losing much quality, so your website will be faster. This is very important for websites with heavy amounts of image content, such as real estate websites. Look, if you are a realtor, I know you can’t part with the images, but why not optimize them? Let’s face it, your ranking is going to be unsatisfactory until you do this. Rapid Ranker can even reduce an image to 25% of its original file size without losing noticeable quality.
So there you have it, my #1 tip for realtors with websites in the real estate niche. If you make a very small investment in Rapid Ranker, it is going to have a positive effect on your business, just as it did for my father in law.